Our story

Tradition You Trust. Technology That Delivers

Sheep grazing in a high-country valley, New Zealand — Rooted in New ZealandTrading since 2009

For generations, the wool industry has been built on relationships, trust, and specialised expertise. Today, those foundations meet the power of digital innovation through the Wool Online platform.

Developed as a joint venture in 2009 between Wool Connextions Limited and Golden Micro Solutions Limited, the Wool Online trading platform connects buyers and sellers through a reliable, high-volume marketplace that has stood the test of time, while continually evolving to meet the needs of modern trade.

This partnership brings together decades of wool industry knowledge and expertise from Greg Tibbs and Mark Hunter, with extensive software and technology platform development experience from Alan, Janet and Isaac Udy. With a focus on continual platform improvement and ensuring the platform is designed with the future in mind, Wool Online is committed to developing the technology, service and trading environment that will meet the needs of the New Zealand wool industry both for now and in the future.

About Wool Connextions

Wool Connextions is a partnership between founder Greg Tibbs, and Mark Hunter. Together, they bring decades of experience in wool valuation and trading across local and international markets. Their shared passion for New Zealand wool, combined with a commitment to ensuring the industry's long-term innovation and financial sustainability, underpins everything they do. This experience and vision, combined with their market insights, drive their flexible and adaptable approach to delivering solutions that respond to the changing needs of growers, sellers, and buyers.

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About Golden Micro

Golden Micro Solutions brings extensive software and technology platform development experience from Alan, Janet and Isaac Udy. In 2009, the company partnered with Wool Connextions to develop the Wool Online trading platform.

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