New Zealand’s wool marketplace

The Smarter
Way to
Trade Wool

Connecting growers, sellers and buyers through a trusted online wool marketplace, since 2009.

Sheep grazing in a high-country valley, New Zealand
New Zealand woolSince 2009

Selling weekly North & South Island

Discover Wool Online

The record
since 2009.

$400M+ VALUE SOLD
900k+ BALES SOLD
17 SEASONS

Why Wool Online?

Trusted by the industry.
Powered by modern technology.

Wool Online makes wool trading simpler, more accessible and flexible than ever before.

About us

Trusted by the Wool Industry

Since 2009, Wool Online has helped sellers and buyers trade with confidence on a secure online platform. Combining trusted relationships with innovative technology, our platform delivers a reliable, high-volume marketplace that is continuing to evolve with the needs of the wool industry.

Trade Wool Without Limits

Built on decades of industry expertise and powered by modern technology, Wool Online makes trading wool simpler, faster and more accessible — wherever business takes you. Access the wool market from anywhere, on any device.

Built for Better Business

The Wool Online platform streamlines every stage of the trading process, making it a more cost-effective way to sell, providing easier access to buyers and sellers, and the ability to do business without geographic barriers. The flexible online marketplace means online sales can be run as and when required.

Buying & selling

Trade Wool
Without Limits

Learn how it works